Are you maximizing your blog’s lead generating potential?

Lead generation is the process of identifying and nurturing potential clients and customers for your business’s products or services.

Your blog’s job is to generate leads. Put a hard hat on it and put it to work!

How? By getting people so interested in what you have to say (in your blog content) that they’re willing… no… they can’t wait(!) to sign up to get on your email list so as not to miss a post.

In that sense, your job has a very important job to do.

I think of my blog as an “employee” who works in one specific area of my company with a very specific job to do: provide value to my readers, deliver my message, and gather leads.

That last one, “gather leads,” is really just business-speak for “make connections.” You want to connect with people in such a way that they want to hang out with you. They want to be influenced by you.

But you can’t do this if you don’t have a clearly defined “role” for your blog.

I’m sure you’ve seen this before: people with jobs who spend a lot of time around the water cooler because they either have nothing better to do or the boss isn’t paying close enough attention to what that employee is delivering.

Make sure you’ve given your blog a job description and make sure it delivers. You’ll know it’s working for you (or not) by the number of email subscriptions you get each week. Set a goal, and if you’re not meeting that number, pivot, adjust, and do whatever you need to do to get the most out of one of your biggest assets… your blog!

In love and guts,

Lin E

ON THE MIND BODY BUSINESS PODCAST: EP. #42 WHY YOU NEED A MARKETING FUNNEL

And in case you missed it, in Ep. #41, I go into detail on how to make your website’s pages work for you.